Impact Of Globalization On The World - 1870 Words

Globalization can be defined as the process by which businesses or other organizations develop international influence or start operating on an international scale. (Oxford Dictionaries, 2016) Globalization is the buzzword of today as someone think it could develop the international. People can contact different things in their own place which are from other countries. Moreover, internet is more important things in globalization whatever for personal or society as it can let us to contact the things in the outside such as the international news. Globalization let the world being ‘smaller’. Nevertheless, most of the interests are brought in by the developed countries. They cannot take care developing countries. As a result of these companies only want to bring in the profits, thus that arises a lot of issues because of globalization. The positive things just on the surface of globalization. The globalization can promote different cultures all over the world. That most the people can contact different cultures in their own place. For example, some companies would like to open shops in every country as has McDonald’s. ‘McDonald s is the worldâ€℠¢s leading Foodservice retailer, with more than 33,000 local restaurants serving over 64 million people in 119 countries every day. More than 75% of McDonald s restaurants worldwide are owned and operated by independent local entrepreneurs.’ (McDonald’s, 2016) That all the people can know how is the American food culture like theyShow MoreRelatedImpact Of Globalization On The World1158 Words   |  5 PagesIntroduction: Globalization is a movement that evolves over time. It heavily involves trade and business that builds relationships with border countries and overseas. Technology is a critical part of globalization as it involves connecting people in many ways. â€Å"The number of minutes spent on cross-border telephone calls, on a per-capita basis increased from 7.3 in 1991 to 28.8 in 2006† (IMF Staff, p. 271). The growth of technology has made it possible for people to connect almost instantaneouslyRead MoreGlobalization And Its Impact On The World1003 Words   |  5 PagesGLOBALIZATION We live in a time of worldwide change. What happens in one part of the world impacts people on the other side of the world. People around the world are influenced by common developments. The term â€Å"globalization† is used to describe this phenomenon. According to Harris, the term is being used in a variety of contexts. In a very broad context, media use it almost daily to refer to a wide variety of political, sociological, environmental, and economic trends. The business worldRead MoreGlobalization And Its Impact On The World1744 Words   |  7 PagesThe Past Globalization, it could be argued, began when tribes first realized there were other tribes in the surrounding areas. With different specialties and skills, these groups began to trade. While these groups may not have been very geographically separated, the available world was expanding as more and more people groups began to connect and interact. Landmarks in the development of globalization can be traced through history: from the exchange of both goods and knowledge on the silk roads andRead MoreImpact Of Globalization On The World1244 Words   |  5 PagesIt is without a doubt that the world today has become a â€Å"Global village†. Nobody wants to do or wear or even eat something that’s old news, all are out to get the â€Å"new† thing in the market. People in every corner of the world have access to similar services and products. Let it be fashion, entertainment of even food. Everybody is adopting similar habits. That’s the power of globalization. Gl obalization is the process by which the world is interconnected through technology and powerful infrastructureRead MoreImpact Of Globalization On The World1262 Words   |  6 PagesThe impact that globalization provided to the world was a positive effect that expanded the influences from one country to another. Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Similarities on how national markets established themselves in other countries which increases not only international trade but also cultural exchange. This increases cultural trade because it gives countries the abilityRead MoreImpact Of Globalization On The World1787 Words   |  8 PagesThis report will discuss the multiple roles of globalization in providing and transferring new and advanced technologies which, despite their significance, can severely damage the environment. This report will also be covering multiple aspec ts such as what we mean by globalization as a anomaly of changes. What technologies mean. What are the factors of globalization that supported it and what are the variables of it. First the term â€Å"globalization† must be defined. There are various definitions ofRead MoreImpact Of Globalization On The World Essay952 Words   |  4 PagesThe flattening of the world due to free trade and globalization has had both negative and positive effects on states. Because the world market has begun to level out, more states are becoming technologically advanced thus increasing the global economy. However, while some states are beginning to catch up, others are remaining at the same level and are at risk for being surpassed, both technologically and economically. So, the flattening of the world is creating both winners and losers; it is importantRead MoreImpact Of Globalization On The World1179 Words   |  5 PagesThe world we live in today has witnessed a variety of changes, improvements and important events overtime. Yet, the most significant incident for many and especially for business related people is Globalisation. It is a term that is used to describe the exchange of knowledge, services, trade, information, cultures and capital between people, governments and organisations of different societies. According to The Economist (2013), economic historians’ opinions tend to differ when it comes to theRead MoreGlobalization And Its Impact On The World1435 Words   |  6 Pagesinfluence and shape the world? Globalisation is described by the financial times to be the ‘process by which national and regional economies, societies, and cultures have become integrated through the global network of trade, communication, immigration and transportation.’ Integration across the planet brings every individual together with a shared sense of purpose where as interdependency goes beyond this. It implies that we rely on and need each other. Across the world there is an interdependencyRead MoreImpact Of Globalization On The World1229 Words   |  5 Pagesâ€Å"Globalization is the process by which everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world.† Presently, the world is considered more globalized than it has ever been. The world today has embarked on strong world relations through trade, exchanging both knowledge and goods. According to the World Trade Organization there are ten benefits of trading systems; the first entails the idea that â€Å"people are usually reluctant to fight their customers

Marxist Shirley Jackson s The Lottery - 1113 Words

As a high-handed government is allowed to rule freely over the citizens, yearly tradition becomes engraved into the minds of the working class. Many that people follow simply because that is what has always been done. These can range from harmless traditions such as easter egg hunts and Christmas trees to far more harmful traditions such as killings. Marxist Shirley Jackson’s â€Å"The Lottery† is a frightening example of what happens when society can only distinguish two classes, specifically the oppressed working class and the wealthy class. This is made clear through the characterization of the higher class, as well as the lower class, and the effects within the norms of a social construct that has led them to carry out the lottery†¦show more content†¦Over all, the upper class establishes control through fear. The lower class, on the other hand, is composed of workers who are not allowed to doubt the authority. It is clear that some in this working class wish to rebel and overthrow their oppressors. Mrs. Hutchinson is the first example of this, â€Å"Just as Mr. Summers finally left off talking and turned to the assembled villagers, Mrs. Hutchinson came hurriedly along the path to the square, her sweater thrown over her shoulders, and slid into place in the back of the crowd† (2). In being late to the lottery, Mrs. Hutchinson communicates her distaste for the community leadership and the lottery. She â€Å"slides into place† just as he has finished speaking, showing her disrespect for his words and ideas. Those who do not rebel against the lottery share a silent fear of it, â€Å"A sudden hush fell through the crowd as Mr. Summers cleared his throat and looked at the list† (3). Kept tired and ignorant by their leaders, they do not realize the true source of their probl ems, and do not push for rebellion. Because of this large difference between the classes, social change is made extremely difficult. This is expressed mainly through symbolism. First, Mr. Summers’s insistence that the box be changed: â€Å"Every year after the lottery, Mr. Summers began talking again about a newShow MoreRelatedThe Lottery By Shirley Jackson1267 Words   |  6 PagesMaham Mirza Period 1 11/22/16 â€Å"The Lottery† Through Multiple Lenses For centuries, the socioeconomic status of a person determines their role in society. People who tend to have more money are subjected to a higher position with more power thus, having more influence on people around them. More often than not, people in high position of power take part in cruel acts that force many other to turn a blind eye. A prime example, would be World War II and the power of the Nazi army. Of courseRead MoreThe Lottery By Shirley Jackson1438 Words   |  6 PagesWriter Shirley Jackson was born in 1916 in San Francisco, California. Among her early works was The Lottery.Do not be fooled by this name.The Lottery was the highly controversial and famous tale about a village that partakes in an annual death ritual. On June 26, 1948, subscribers to The New Yorker received a new issue of the magazine in the mail. There was nothing to outwardly indicate that it would be any different, or any more special, than any other issue. But inside was a story that editorsRead MorePsychoanalysis And Marxism And 19842034 Words   |  9 Pagesthese lenses, then, to the life of Orwell’s Winston Smith, readers can assess his place in society and understand how his role in the re-writing of history affected his life. Marxist theory is based upon the writings of Karl Marx and examines social hierarchies, as well as governmental structures and capitalist ideas. â€Å"Marxist literary criticism has traditionally been concerned with studying the embeddedness of a work within its historical, social, and economic contexts† (Rivkin 711). In other words

Sensorial Materials an Essential Part of the Prepared Environment Essay Example For Students

Sensorial Materials an Essential Part of the Prepared Environment Essay Why are sensory stuffs an indispensable portion of the prepared environment and how does the sensory stuffs assist the kid in his geographic expeditions of the universe? Undeniably sensory stuffs play a prominent. positive and profound influence to assist the kid in his geographic expedition of the universe about. In the early 19th century. the British romantic poets besides could visualise the significance and importance of sensuous esthesia of five senses. Dr. Montessori contributed in seting her thoughts in pattern. In the modern academic environment. sensory stuffs and the geographic expedition of same five senses has profound and important relevancy. In world. we adults add to the confusion of a kid. David Gettman contributes on this position as â€Å" In such an environment. amid the commotion of household activity. wild and fugitive images. colorss. noises. beat and motions endlessly bombarded the child’s senses. The available field for experience is intensely ocular or auditory ; touch is either out or confined to smooth unbreakable plastic. temperatures are changeless. odors are masked. and the gustatory sensation is of necessity gua rded against. . In a prepared environment a kid is provided with all the chances which we unwittingly deny him. Furthermore. Dr. Maria Montessori discovered six sensitive periods in a child’s life. She described the sensitive periods as the blocks of clip in a child’s life when he is absorbed with one feature of his environment to the exclusion of all others. The sensitive periods are: sensitiveness to order. larning through five senses. and sensitiveness to little objects. sensitiveness to co ordination of motion. sensitiveness to linguistic communication. and sensitiveness to societal facet of life. Out of these six sensitive periods Dr. Montessori explains that the kid learns through his five senses and he has his sensitive periods. If his sensitive periods are discovered at the right clip and he is exposed to sensory instruction by giving him sensory feelings. his five senses will be more sensitive. agile and developed and he will be able to know apart and appreciate and possibly visualise his milieus. That is when she created her thoughtful creative activity – ‘sensorial education’ where the kids were given a hands-on on different stuffs which enable to screen and sort feelings. therefore developing their mind. She made sensory instruction an of import portion of her ‘prepared environment’ . For her environment was of premier importance. She explained the importance of environment in her beautiful words like this â€Å" It can modify in that it can assist or impede. but it can neer make †¦ . The beginnings of the development both in species and in the person. prevarication within. † The kid so does non turn because he happens to be placed in a alimentary environment. He grows because the potency of life within him develops. doing itself seeable. Further. it can be added that the sensory stuffs act as a base to develop the sense organs in a kid through the sensory feelings. They enable a kid to associate to his milieus. For illustration he works with long rods. he holds the rods from terminals and understands that they are turning in length ; he traces and reinforces once more the alteration in length. Finally visually he is able to comprehend the alteration in length when he sees them arranged in an order. He relates to himself so. He feels I have grown the same manner and so has the works which I planted few yearss back. Now he is able to link with environment that alteration in tallness or length happens and is positive. He works with his brown stairss and moves his manus over the stairss and instantly relates to the stairss he walks across. Again he perceives the alteration in dimension when he works with the pink regular hexahedron. He builds a tower and appreciates the .u3c26f92e2f23c79960ed512b5e79d52d , .u3c26f92e2f23c79960ed512b5e79d52d .postImageUrl , .u3c26f92e2f23c79960ed512b5e79d52d .centered-text-area { min-height: 80px; position: relative; } .u3c26f92e2f23c79960ed512b5e79d52d , .u3c26f92e2f23c79960ed512b5e79d52d:hover , .u3c26f92e2f23c79960ed512b5e79d52d:visited , .u3c26f92e2f23c79960ed512b5e79d52d:active { border:0!important; } .u3c26f92e2f23c79960ed512b5e79d52d .clearfix:after { content: ""; display: table; clear: both; } .u3c26f92e2f23c79960ed512b5e79d52d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3c26f92e2f23c79960ed512b5e79d52d:active , .u3c26f92e2f23c79960ed512b5e79d52d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3c26f92e2f23c79960ed512b5e79d52d .centered-text-area { width: 100%; position: relative ; } .u3c26f92e2f23c79960ed512b5e79d52d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3c26f92e2f23c79960ed512b5e79d52d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3c26f92e2f23c79960ed512b5e79d52d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3c26f92e2f23c79960ed512b5e79d52d:hover .ctaButton { background-color: #34495E!important; } .u3c26f92e2f23c79960ed512b5e79d52d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3c26f92e2f23c79960ed512b5e79d52d .u3c26f92e2f23c79960ed512b5e79d52d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3c26f92e2f23c79960ed512b5e79d52d:after { content: ""; display: block; clear: both; } READ: The English Reformation Essay Thesisbeauty of the tower by traveling around the tower and holding an aerial position of the tower. The twenty-four hours he goes out with his parents and sees a large tower he can associate to it. At the same clip he appreciates the beauty of the tall edifice as by now he understand that it is an art piece which has different dimensions and it must be looking all the more beautiful from a different angle. A kid can see different colorss around him and finally one twenty-four hours he will larn that there are many colorss in environment. But in sensory instruction his sensitive period is discovered and he is given exposure to different colors s through chromatic sense exercisings. Here the kid perceives different colorss and learns how to categorise them and how they grow from shades to sunglassess and what is light and dark colors. This manner we develop his chromatic sense on the right phase. He has a crook towards art now. he can appreciate colorss more. He can appreciate that Sun is xanthous and sky is bluish and mountains are brown. He appreciates his environment with a different mentality. Subsequently when he grows he is a more polished individual with an aesthetic sense. Its imperative to understand that sensory cognition varies from kid to child. Its non a esthesis or a feeling which can be every bit and equitably divided in each personality. As the kid grows he is garnering up perceptual experiences from his environment invariably. All that is to go an thought. and abstraction. first sprang from a touch. or a odor or some other physical contact. The stimulations are foremost perceived by the senses. which activate the nervousnesss which send the feeling to the encephalon. The mind. through the senses. creates abstract thoughts. For illustration the touch exercises. The kid is able to touch and experience the difference between unsmooth and smooth. He even feels the rougher and roughest. This manner he is able to understand the grade of difference between all. Subsequently he can associate to his environment every bit good. One twenty-four hours while playing he has a autumn and his articulatio genuss are brushed with route. He knows my female parent prohibit me to play on route as it is unsmooth and promote me to play on grass as it is smooth. His perceptual experiences to his environment are modified with his sensory instruction. Another illustration of haptic feeling and its relation to environment will be the haptic feeling of cloths. While making his exercising he closes his eyes and feels the cloths and lucifers them. Now he can understand that there are assorted sorts of stuffs available in his environment. Some are unsmooth and others are smooth. Today I wish to have on a smooth shirt to park. He can judge better. concentrate more and make up ones mind with logic now. The exercisings are graded so that the kid can comprehend foremost strong contrasts and are bit by bit refined to finer and more delicate differences. The kid is provided with an chance to reiterate these exercisings every bit frequently as he wishes for repeat is what physiques and exert the senses. For illustration the baric tablets exercise. The kid is familiarized with the construct of visible radiation and heavy in initial exercising. In subsequently exercising he can experience and do his judgements for the same construct. Now he can even do more delicate difference between visible radiation. medium and heavy. He carries the construct with him place. One twenty-four hours while assisting his female parent put the food market in order he portions with her that this bag with Citrullus vulgaris is heavy. the 1 with cookies is average and this one which has staff of life is light. The kid is acquiring adapted to his environment on the right age. Sensory instruction helps a kid to u nclutter his constructs at the right age and prepares him for his future instruction every bit good. .u194e48e3982402f84fe34bd901ab3432 , .u194e48e3982402f84fe34bd901ab3432 .postImageUrl , .u194e48e3982402f84fe34bd901ab3432 .centered-text-area { min-height: 80px; position: relative; } .u194e48e3982402f84fe34bd901ab3432 , .u194e48e3982402f84fe34bd901ab3432:hover , .u194e48e3982402f84fe34bd901ab3432:visited , .u194e48e3982402f84fe34bd901ab3432:active { border:0!important; } .u194e48e3982402f84fe34bd901ab3432 .clearfix:after { content: ""; display: table; clear: both; } .u194e48e3982402f84fe34bd901ab3432 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u194e48e3982402f84fe34bd901ab3432:active , .u194e48e3982402f84fe34bd901ab3432:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u194e48e3982402f84fe34bd901ab3432 .centered-text-area { width: 100%; position: relative ; } .u194e48e3982402f84fe34bd901ab3432 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u194e48e3982402f84fe34bd901ab3432 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u194e48e3982402f84fe34bd901ab3432 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u194e48e3982402f84fe34bd901ab3432:hover .ctaButton { background-color: #34495E!important; } .u194e48e3982402f84fe34bd901ab3432 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u194e48e3982402f84fe34bd901ab3432 .u194e48e3982402f84fe34bd901ab3432-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u194e48e3982402f84fe34bd901ab3432:after { content: ""; display: block; clear: both; } READ: Essay On SuicideApart from this he can associate better to his milieus excessively. For illustration he can understand non merely the difference between hot and cold but besides assorted classs of temperature trough his thermic bottles and thermal tablets exercise. At the shopping promenade he finds the coke can really warm and he wish to hold cold. He is suggested to hold from the deep-freeze but he finds it really cold. He is offered one ice regular hexahedron to do the warm coke merely right. Merely with one touch a kid of four old ages is able to understand the difference. Once once more he is ready to confront his challenges subsequently as his base is strong now. Lapp goes with his gustatory preparation. He knows the difference between salty. spicy and Sweet and he makes his mother’s work easy by allowing her know that he wish to hold something Sweets and non salty. Again his auditory accomplishments are enhanced to a big extent with his sound boxes and bells exercisings. Through his sound boxes exercises he can understand the assorted degrees of sounds. While watching his favourite sketch show he can understand excessively loud will be noisy. excessively low will non be hearable and yes this is merely right. The kid is so cleverly given sensory feelings that they are sensory educated heightening their senses. To reason we say that in David Gettman’s words â€Å"Finally. the Sensory Activities can hold a moral and religious importance for the kid. A really immature kid. who has non yet organized sense experience. sees the universe as dwelling of lively. antiphonal ‘things’ which behave like fountains of feelings. spurting altering sensory stimulations in response to playful goads. †

Elite Personal Training free essay sample

Elite Personal Training Case Study Key Issues The key issue presented in the case study regarding Elite Personal Training is whether or not it is a good idea to open a new training facility in downtown London. Another key issue is whether or not is a venture that will prove to be financially sustainable. These issues are explored more deeply in our case study. Based on the information provided and the proceeding discussions within our group, we will make recommendations on what course of action will be in the best interest of the partners. Situation Analysis In our situation analysis, we will be exploring several factors that will enable us to make a credible decision regarding the potential business success for Elite Personal Training. These factors include the company’s goals, environmental factors, a market assessment, a financial size up, a competition analysis, and the strengths and weaknesses of the potential plan. Further analysis of these factors will provide much needed insight to the viability of the proposed business venture. The goals of partners Martin Menard and Mirella Craciun are well defined in the presented case. In point form, the four main goals are: * Earn a profit of $10 000 in the first year to be reinvested into the business. * Register four to eight new clients every month (beginning in year 2). * Establish Elite Personal training as the premium training facility in London. * Provide high-quality customer service and long-lasting results. They have four well defined goals clearly outlined to go along with other goals that are implied in the text. These goals include providing the people of London with very personal, one-on-one training sessions where the client has private use of the facility (along with one other client). This can be considered sub-goals of the last two goals presented in their main four. Environmental factors are not as evident in the case as other factors are, however there are a few main points to take out. The city of London, Ontario is Canada’s 10th largest city with a population of 356 000. Since 1998, there have been 2000 more people moving into the downtown district due to a commitment by the city to revitalize its downtown core. Many of these new downtown residents are young professionals. The business sector in London has also grown substantially with 74 new stores opening and two major construction projects being completed. The average annual income of people living in London is $27 100. This gives an idea of the economic situation in the area. The market assessment gets a little more complicated. The partners are still unsure if they are comfortable with their proposed target market. The target market outlined by the partners consists of the following four groups: * Business professionals * Sports professionals * Women * University of Western Ontario students. These four groups are outside of preexisting clients from their former training facility. The business community in downtown London consists of 9700 employees with an average salary higher than the London average. One of the major institutions in London, London Life, already owns a fitness facility with a low cost to employees ($10 per month). Serious athletes involved with professional or semi-professional teams train quite often. Some train six times a week. However, there is a major question of the number of sports professionals in the area and if there is enough to fill Elite’s capacity. The London Knights hockey team and the London Silverbacks football teams are potential clients. Women offer a huge demographic. Many fitness facilities now offer â€Å"women only† training. The main criteria for women when working out are losing weight and enjoying the social aspects of training. However, many feel intimidated in co-ed establishments while training. The area instantly increases by 38 000 people in September, due to students arriving to attend Western University. Many students live on a fixed income, so the partners are already questioning whether or not they should be targeting this group. Competitor analysis is an important evaluation tool for this business. There are many similar services and facilities in the area. The competition is high and carefully studying the potential competitors is key in making an accurate assessment of the business potential. The main points covered in the size up are location, membership size, female training, and personal training fees. The following is a brief size up of the main competitors in the London area: Goodlife * 11 London locations (one location five minutes away) * Average of 2000 members per gym * 5 of these locations are women only * Personal training sessions range from $43 to $60, dependant on several factors * Not all trainers certified The Athletic Club * 2 London locations Women only sections included * Approximately 8000 at each gym (150 taking advantage of personal training) * Personal training sessions range from $43 to $60, dependant on several factors YMCA * 5 London locations * Several personal training packages available, $40 per session, then several packages TrueStar Health for Women * 2 London locations * Approximately 1000 members * One -on-one specialists, $38 to $67 per month, dependant on program Herbal Magic * 800 customers * Focus on supplements, and nutrition, not personal training Curves * 6 London locations * 500 women at each location * No personal training programs Personal trainers * 3 personal training facilities, and 20-25 personal trainers working out of their home * $50- $85 per session Competition is very high in the London area for fitness facilities and personal trainers. All options offer different services and price ranges. The financial projections for Elite Personal Training are focused around the fee for each personal training session. The hope is that each client will purchase 48 sessions, and that a certain retention rate would apply. They acknowledge that there would be a certain number not return after they complete so many sessions and accounted for this. The partners are willing to be flexible based on the needs of the client. The decision on pricing is based on competitions pricing, and the needed revenue to cover costs and create a profit. The financing for the business in the initial stages include $14 000 equity and $24 000 loan from the bank. The bank is hesitant to give more money until there is any cash generated from operations. This may not be enough as there are high start up and monthly costs of operating a fitness facility. Additional personal may be needed and this would increase costs even more, but may increase revenue. The marketing will also prove to be expensive, as promotion is so important in the success of a new business. Low cost strategies to bring in cliental will have to be explored. The business strength and weaknesses are clearly exhibited in the case. There seem to be more apparent weaknesses from a financial standpoint at this point then strengths. Strengths * Highly qualified trainers that are consistently updating certification * Loyal client base already established * Previous management experience * Downtown location * Diverse skill set between partners * Experience training a wide demographic of people (ages, sexes, etc. * Solid knowledge of the business Weaknesses * One partner has no prior funds * All financial liability on one partner’s shoulders * Unsure of the target market * Low cost and low quality equipment in the beginning * Service could prove to be unaffordable * No price set yet on personal training services * High start up costs Alternatives The decision criter ia will be based on profitability, the attractiveness to the target market, the demand for the service, the intensity of competition, and the overall chance of success. Upon reviewing these criteria, it has been decided that the following alternatives are the best options. Opening in a larger market, such as Toronto, would give access to a larger number of people and wealthy businessmen. The downside if this is the personal cost incurred and the inconvenience of moving. Further market research would also be necessary. Rethinking the entire business plan is a solid alternative. This would require looking at the target market again, and redefining the short and long term goals. Group rates and different promotional strategies may be in their best interest. Seeing where they can cut initial costs would help them not lose as much money as initially forecasted. This would be a time consuming project and would make it difficult to open on the projected date. Seeking further financing would help their chances of success as well. Not having enough start up money can really handcuff a business early and cause the business to cease operations before ever really starting. This would ensure a bigger pool of money to go towards properly equipping the gym and promoting the business the proper way. Obtaining additional finance would require further work and may raise monthly costs due to increases interest payments. Recommended Course of Action Our recommended course of action at is to establish a more detailed business plan in order to be profitable without losing sight of the business goals. It was felt that the partners were still unsure of their exact course of action. Their potential costs were outweighing their initial capital, so redefining the business plan may help them decide a better course of action. In doing this, they can become more confident in their financial projections and exactly who they want to target. In completing a better and more specific business plan, it may be possible to obtain more financial assistance. This will inspire confidence in potential investors. In gaining additional finances, a better promotional strategy can be implemented. New businesses fail often because the initial funds did not allow proper advertisement. In an industry that is so high in competition, gaining that edge is mandatory for success. If Elite Personal Training can find that proper differentiation strategy, they can expect long term success through attracting new customers and retaining them as well. A more specific business plan will help define that strategy.